In the simplest terms, a sales funnel is a means of converting visitors into customers. The goal being to guide visitors through your site, showing them exactly what services you provide that they can benefit from, and completion of a final sales action whether it be leaving an email address, phone number or an online sale.
Every business can benefit from a well-thought sales funnel and a structured, strategic site. By understanding what your customers are looking for and offering the best solution, guiding them through the sales process, you can increase sales. By utilizing lead magnets and lead pages, you can increase the chances of making a life time customer.